MediaMaven

  As predicted here, KIRO 7 is sending main male weeknight anchor Gary Horcher along with weekend evening anchor and sometimes sports reporter Eric Thomas to Santa Clara starting Monday to handle Super Bowl coverage.  I still think Play for the Bay' is an absurd, meaningless slogan.  But, despite that, Snoqualmie Casino is sponsoring!  I do like Thomas,' anchor and field style. Strong look, great voice, smooth in the studio and versatile.   Meanwhile, KING sending at least 5 on-air folks, according to one of our readers, including Silvi and Joyce Taylor.   

KING smothered the Seahawks departure for the Super Bowl today with reporters stationed along the route from the VMAC, the main road and then the airport with five buses driving by.   Jim Nelson did a smooth anchor job in studio.  I checked on the much ballyhooed Fox Live Desk to see its coverage but nothing there.  Fox lost a major sampling opportunity for its App.  Their FOX LOCAL moniker failed miserably.   Obviously with the game on NBC/KING and the station's partnership with the team, it's plan was a no-brainer.   Paul Silvi already reporting from San Jose State where the team will practice.