Both The Kelly Clarkson Show on KOMO and Sherri on Fox 13 are being cancelled, leaving the stations with big daytime holes to soon fill. The erosion of daytime viewership, difficulty booking top guests and the emergence of podcast interviews are among the reasons.
I wonder if KOMO will try to expand Seattle Refined to help fill the gap or move its Arc Seattle replays from KUNS to the mother ship.
Also, I wonder if Fox 13 will move its Live Desk off the duopoly channel KJZO or simulcast it on KCPQ.
These would be money saving moves on the one hand but can they get decent revenue in return?

I've been wrapping my ahead around what KOMO and Fox 13 might do about these holes that are about to emerge in their schedules, and, so far, I've only come up with a possible scenario for KOMO.
ReplyDeleteMy scenario for KOMO is two-fold.
1. Move Seattle Refined into the 2pm hour, and air two episodes back-to-back each day. One will generally be new, while the other will always be a repeat. They may need to expand the Seattle Refined team in order to pull this off, but it has to be cheaper than acquiring another expensive daytime talk show. Plus, KOMO gets to keep all of the revenue.
2. Expand the existing 3:30pm newscast to a full hour beginning at 3pm. While I would hope the KOMO news team would be expanded slightly if this move were to be made, I could easily see them trying to do this with no additional staff. Again, KOMO gets to keep all of the revenue.
I haven't come up with a scenario for Fox 13 yet because it has been reported that Jennifer Hudson's daytime talk show may also be getting canceled, and it airs right after Sherri on Fox 13. The fate of Hudson's show needs to be decided before plausible scenarios can be fully developed.