Can confirm that with the departure to KIRO by KOMO traffic reporter Tyrah Majors, the station has decided, at least for now, to forego daily anchored traffic reports in the morning, presumably leaving big traffic issues to news anchors and computer generated images when needed. Plus, they can always call up WSDOT and SDOT cams. How much you wanna bet Live Desker Steve McCarron is picked? How this will change when school resumes and the weather worsens remains to be seen, but it appears smartphone maps, alerts and whatever is available is jumping over on-camera traffic. They do have a KOMO Traffic Hub online. Meanwhile, Fox has the dean of Seattle TV traffic Adam Gehrke, KINGl has Shante Sumpter, and KIRO has relative newcomer Paola Tristan Arruda. One thing a sharp reader mentioned was that traffic apps don't add context, but a dedicated anchor can. Good point, but could AI be chosen to fill that gap??? Co...
MediaMaven
MEDIA MAVEN - Publishing media news and opinion (with some sarcasm and humor) in the Pacific Northwest, covering Seattle, Spokane, Portland and even a litte beyond. Maybe even some sports. Retired longtime broadcast journalist and manager in multiple top markets, ex-writing prof at UW and PLU in WA state, author of Season of the 76ers (2002) and a new horror novel, Blood Stained Papers. Kent State and American U Masters alum, Pittsburgh native. Copyright 2025 All Rights Reserved