According to Axios, Sinclair is taking to Substack to launch a new news service using material from all of its stations. It owns KOMO, KATU and KVAL in the PNW: Sinclair, one of the nation's largest local broadcast groups, is launching a subscription-focused, national news brand on Substack called The National Press, executives told Axios. Why it matters: It's a huge bet for the family-controlled local news giant as it looks to build trust and loyalty among users beyond the TV screen.
Seattle sports KIRO 710 parlayed the Mariners last chance September playoff hopes with the new Seahawks season to cut into KUOW's first place lead in last month's Seattle sweeps. The station got a little help, too!. KIRO-AM jumped .3 share points to a 7.3 while the usual leader dropped .5 to a 8.9. KJEB-FM took third as the top music station. KIRO-FM was up some for its best book in a few months while KNWN stayed flat amid some program changes. Check out the numbers: https://ratings.radio-online.com/content/arb039