MediaMaven

Thought I would watch KIRO7's 7 pm newscast on Wednesday, the date of the Seahawks home opener, competing against the game on KING 5. The station's formula is standard operating procedure: Fast paced directing, strong graphics in, around and between packages and copy stories.  They use a lot, and I mean A LOT of fast and furious graphics with reveal fonts, which means viewers have wayyy too much to read on full screens.   Save those for the website, KIRO, my eyes get bleary.  It's overkill to me.  I do still like how they cover the lag between studio tosses and live shots with a transition graphic to cover the slightly awkward delay.   On this particular show, it opened with a live shot from a bar for local reaction to tariffs on Canadian beer and booze, but it was a superficial, weak and phony lead with only one interview and b-roll of people watching the game.   Odd choice.     It was nothing more than a tease for more at 11,...

KUOW-FM and KIRO-AM are still OneTwo in the August People Meter Ratings for Seattle , although #1 KUOW caught a big jump from a 7.7 share to a 9.4, its biggest number since May when it had a 10.1.    Wondering in the Bite of Seattle violence and the Mayor-Police Chief fiasco was the reason which all started on Jul 26.   The rating period was July 23-August 19. KIRO-AM stayed in second with a 7.0 share, up from a 6.4.  KJR-FM is doing nothing, but maybe the Huskies will help. See for yourselves: https://ratings.radio-online.com/content/arb039

The on-air debut of KOMO's new "The Dark Side Podcast on the Seattle Seahawks" was dripping with the Toyota Sponsorship, including linebacker Derick Hall actually reading a sales script off a prompter screen at one point with a huge Toyota graphic on the side wall and a Toyota branded water bottle in the background.   Host Niko Tamurian even had a Toyota placard behind him on single shots.   We know Hall has 'big truck energy' from 'Hard Knocks', so there were ample mentions between him and the host about the Toyota Tundra and Toyota Tacoma.   It was essentially an internal commercial.  I thought it was a bit over the line for Tamurian pushing the product directly himself.  But it's sports, so OK, I guess.  I wonder where this program idea came from?   Was it Hall's and his relationship with Toyota trucks//dealers?  The sales department?   Or Niko?  Or all of the above?    Seemed awfully close to a 'pay...

KING's The Ultimate Seattle Sports Show came up with one of the funnier, creative graphic bits I've seen for a long time.  It just took co-host Chris Egan to put some poster board and markers together to show what the Mariners need to do to win the west and make the playoffs with 18 games to go.   Out of the box !!   Who needs AI?    Here's the bottom of the board and Paul Silvi soaking it in. A big LOL.    

I note from the cable grid that KOMO is airing a new temporary show at 3 pm Tuesday and Wednesday prior to the Seahawks opener.  It's called The Dark Side: A Podcast on the Seattle Seahawks featuring two stars from the team's 'Dark Side' defense, as it's called.  Derick Hall and Byron Murphy will join Sports Director Niko Tamurian.   Interesting that KOMO puts it up against KING's The Ultimate Seattle Sports Show on Tuesday and K5 News Weds trying to get a piece of the pre-game action.   Game is on 👑 Weds. The station is also adding 'Seattle Refined' replays this week to fill the 2-3 pm void left behind by cancellation of Kelly Clarkson's show, to be replaced next week by Drew Barrymore's talk fest.

I listened to UW radio today for the Apple Cup with new play by play announcer Elise Woodward.  Good work holding her own in a rather unexciting, sloppy, penalty-ridden game.  She was on time throughout.  Got better as the game progressed and she got more confidence.   Kudos in her debut.