MediaMaven

Arielle Orsuto already in Peoria, AZ, covering the Mariners, after just coming off Super Bowl coverage.  The sports beat goes on and KING 5 takes the early lead on Monday at 5. It will be interesting to see if any of the Seattle TVs will send crews to Mariners spring training, especially after all the money expended for the Seahawks and KING in Milan for the Winter Olympics.  I think with Egan in Italy at least another week, K5 may simply wait until the Games end, as well as needing Silvi and Orsuto to handle studio sportscasts right now.    In the past, stations have parachuted in for a couple of days to stockpile interviews.  The games or game highlights are usually available on Mariners.com.     Fox was very aggressive for the Super Bowl, and I would expect them to keep the pressure on and maybe ratchet up some travel and coverage as the Games end next weekend.  Haven't seen any publicity on that as yet.   KIRO likely doubtful to...

Weeknight anchor Jessica Janner Castro of KING is a happy mom.  Also a very strong anchor.  https://www.facebook.com/share/v/1B5fPGEdyq/  

  waynelynchbooks.com

Both The Kelly Clarkson Show on KOMO and Sherri on Fox 13 are being cancelled, leaving the stations with big daytime holes to soon fill.  The erosion of daytime viewership, difficulty booking top guests and the emergence of podcast interviews are among the reasons.    I wonder if KOMO will try to expand Seattle Refined to help fill the gap or move its Arc Seattle replays from KUNS to the mother ship. Also, I wonder if Fox 13 will move its Live Desk off the duopoly channel KJZO or simulcast it on KCPQ. These would be money saving moves on the one hand but can they get decent revenue in return?   

Sources tell me that Walter Jones was not employed by KING5 for Super Bowl coverage, despite being the on-set analyst for the station's The Fifth Quarter show after Sunday Night Football all season.  Apparently, his deal with K5 ended with the final show after the NFL championship game, as I suspected, but perhaps nothing could be worked out financially with the Super Bowl budget going forward.  No Fifth Quarter show was specifically scheduled.   Surprised the Seahawks didn't weigh in with some cash to keep him front and center in some way.   Of course, with all the K5 personnel traveling to the Olympics and the Super Bowl, something or someone had to give.   I still think K5 should go after Matt Hasselbeck.  The program needs a stronger voice, even via ZOOM.

Just want to say that I think Parella Lewis has really done well since coming back to Seattle and re-joining the KING weather team.  She's comfortable, authoratative and on point with her presentation.  There were concerns about how she departed her past station internally in the Carolinas, but I see good stuff on air, at least.    Actually, I think the Seattle TVweather talent is among the best anywhere.  Her,  Rich Marriott, Shannon O'Donnell, Morgan Palmer, Nick Allard, Claire Anderson, Brian MacMillan, George Waldenberger, Stella Sun, Theron Zahn, Leah Pezzeti and more.    Lots of talent.   Oddly, although you can get local weather on your phone, these folks make it good to still check on regular TV and the stations emphasize them.