She has a Masters from USC, has taught at Seattle U, but seems lost on ARC Seattle, just a reader with no depth. She couldn't offer a knowledgeable, tangible thought about the gun violence issue in Seattle the other morning. I previously posted about it . I expect much more journalistic and anchor skills. I observe lots of bragging about accolades and glam pics on website. Build traffic reports into a transpo beat?
Offer some stories you broke, or any substantive coverage. Where's the cred?
Beauty is in the eye of the beholder. Sorry Tyrah but I can't see yours.
ReplyDeleteAnchors being forced to give opinions on hot button issues that even the Mayor won’t speak to without a handler pulling her away is a big ask. Of course Tyrah isn’t going to stick her neck out on that. Nor should she.
ReplyDeleteTyrah is definitely a brand builder. She could emphasize her journalistic credentials more on her website, but I get the feeling that she is trying to give equal weight to all of her ventures and show that she can do a little of everything, from delivering television traffic reports to teaching at a University, without favoring one thing over the rest. In this day and age, having her hand in more than one line of work isn't a bad thing, and being on television is great for building her brand. ARC might not be the right format for her, though.
ReplyDeleteTyrah was the one who created the ARC Seattle show to begin with and it seems like a basement-level version of the Today show. I don't even get the premise of the show at all. Is it like is it supposed to be a simplified CliffNotes-type newscast to those of us who don't watch the full half-hour or hour of the regular newscasts? There is nothing on her site that says to me she has any journalistic credentials to speak of other than she has a Masters, teaches, has written a coffee table book, featured in a small-print magazine and happens to work in TV. That's a yawn. If I was an ND and saw her reel or any of her traffic reports recently, there anything at all "unique" that makes her stand out other than she inserts herself too much on stories her colleagues have done and nothing of substance.
ReplyDeleteARC was a SInclair mandated show in multiple markets, I believe. It is duopoly inventory placeholder. It has no premise, not living up to its initials, for that matter:
DeleteAuthentic, Relevant, Community. Maybe a little of the latter. Her reel would not impress a News Director looking for a command type anchor, unless he or she wants to hire a model. NDs check web sites, you know. Doesn't help her. On the other hand she may make more as an influencer than a traffic reporter/host.