Skip to main content

Santa was good to this Seattle station.


WARM radio, KWRM-FM, went Christmas-y early and won the massive musical book for the holiday period with double digits.   It knocked KUOW down to #2 with a slight drop in their numbers.   Both KIROs finished in the top 10 with almost identical shares.    

https://ratings.radio-online.com/content/arb039

With all of the violent news we are experiencing in January, we should see the news stations shine when the ratings come out.



Comments

  1. IDC9January 27, 2026 at 4:38 PM

    Warm 106.9 clearly knew what Seattle radio listeners were looking for in December: Christmas music, and lots of it!

    KUOW still did quite well among those who were looking for news. No doubt January will also be a good month for them.

    ReplyDelete
  2. AnonymousJanuary 27, 2026 at 9:37 PM

    Bear in mind, KRWM started Christmas music far earlier than other stations. It really wasn't anything new. Their library of Christmas music is still the same as it was 20 years ago.

    ReplyDelete
  3. Wayne LJanuary 27, 2026 at 10:09 PM

    I clearly pointed out their early flip to holiday music on my Jan 2 ratings roundup post here and again today.

    ReplyDelete
  4. Rhett WorkmanJanuary 28, 2026 at 9:28 AM

    Warm has a tried, tested and true approach to the holiday music and it has worked for them for years. Now if they could just figure out the rest of the year.......

    ReplyDelete

Post a Comment

Popular posts from this blog

Rebecca Stevenson has left KOMO

 "I am no longer at Komo 4." Thanks.  Longtime Weather Anchor Rebecca Stevenson confirms that she left the station just before Christmas.  Her last Facebook posts are 12/17.  She has the Seattle station Quintafecta, having worked at the old NWCN, KING, KIRO, KCPQ and KOMO.  Looks like her decision.  Wants a new chapter.   She was doing mainly weekend evenings for KOMO.  Perhaps Stella Sun will move there.   She has been sharing weekend mornings with Theron Zahn.    
21 comments
Read more

Where is Frankie?

Many have missed KIRO 7's weekend PM weather anchor, Frankie Katafias, so I reached out to some of my sources to find an answer.    She is apparently taking a few months of leave, but not known specifically what the reason may be.  Although there is uncertainty, it could be a personal or family matter.   I am told she is expected back at some point in the new year.  She is a great asset to what has become a troubled station.  Meanwhile former KOIN Portland chief met holds down the fort.
11 comments
Read more

Seeing some alerts on Parella Lewis' behavior in SC

She's on her way to KING in August, but Patreons on ftvlive.com show several colleagues complaining about bullying tactcs and not wanting to work with her.   It may explain why she moved from station to station in Seattle back in the day and wound up in a podunk market for years. Here's the post, you be the judge: FTVLive has heard from a number of staffers who described Lewis as a straight up "Bully." Now, normally, when someone reaches out to FTVLive and describes a co-worker is "mean" or a "bully", we don't pay it much attention. Not everyone likes each other and in a business full of big egos, there will be friction. But, the word "bully" kept popping up, when talking to people inside the WYFF newsroom. One insider shared a story in which WYFF Anchor Destiny Chance was to read a story while standing in front of the chroma key. One WYFF staffer described it this way, "Destiny had a shot at the chroma key after weather.  The pr...
16 comments
Read more