Watching KIRO 7 Monday evening when a promo comes on just before the 7 pm show. It reads RIGHT NOW in big bold letters + Next at 7, with a shot of Deborah Horne. Too bad she retired on Oct 8 after three decades!
Oh, and back on Dec. 30, I happened to notice the station was still promoting several stories by Jesse Jones, who left in 2024! See below. They now seem to be gone when I checked back on Monday eve as well.
Is there no one in Creative Services or is it just laziness or both? Is ND Laura Evans watching her own air? Could they freshen this promo after 3.5 months after Horne left, do you think?
Click on the link below and look at the top of the page after the pre-rolls. Again, found this on Dec 30.
Jesse Jones Investigates – KIRO 7 News Seattle https://share.google/xpt5Uc9pLI53FlJbt
KIRO needs to update its promo to feature reporters who are currently employed by the station. Horne is retired now, and shouldn't feature in the station's promotions going forward, unless she were to come back for a special project.
ReplyDeleteProblem with KIRO is that it really doesn't have any reporters that actually stand out when it is really their anchors who seem to be carrying all the weight in keeping the station afloat. You look at a KIRO 7 Investigates promo, it mainly features the evening anchor team of Horcher, Ming Laven and morning anchor Sheldon. I don't think they have a Creative Services person on staff (or even a department as a whole) hence the use of the "stock" promo and not to mention renting photogs from out of the state. KIRO was such a power house of a station, but now it feels it operates like a small market station in the 100's.
ReplyDeleteThey really don't have any standout reporters anymore, do they? This is not to say that the reporters they do have are bad. They certainly aren't. They just don't have one or two that really shine above the rest. If Sheldon wasn't primarily an anchor these days, she would be the one.
DeleteTotally agree. The investigative promo play was an attempt to put a band-aid on the departure of Jesse Jones. The station likes high velocity show tricks, lots of gfx and heavy-handed, urgent copy, but it doesn't work at all on a daily basis. They really need some creative thinking to cover the Super Bowl, but I doubt it is there.
ReplyDeleteSadly, I believe you are right. The creative thinking just isn't where it needs to be for KIRO to cover this important event, let alone be on top overall, which is a far cry from where KIRO was in its heyday.
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