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Debunking the KOMO 'Minutes Away, Seconds Away' Promo before 6pm show



I put a stopwatch on the tease KOMO does in the break right before WNT signed off Friday night.  I wanted to see if their promo was in play.  It was 5:56 when they have an anchor say MINUTES AWAY and SECONDS AWAY.  After I posted about this baloney the other day, tonight, instead of saying MINUTES AWAY, SECONDS AWAY, they just had Preston aay MINUTES AWAY twice.  Truth in avertising.   I declare victory.    So, KOMO is trying to hold your through the end of WNT and the break to their 6pm lead.  At least they dropped SECONDS away, because that was 4:00 AKA 240 seconds.  What a mess that station has become.  Gimmicks, anchors in boxes with every VO and hyped crime every chance they get to lead with the hype king Jeremy Harris.

Comments

  1. AnonymousJune 27, 2025 at 9:55 PM

    The only one declaring victory is KOMO - #1 station in the market. That being said, their attempt at holding audience is a very 1985 tactic as is your analysis of it.

    ReplyDelete
  2. Wayne LJune 28, 2025 at 10:10 AM

    How bout posting some May numbers then, to prove your assertion. Got any? I notice they have Zahn doing news solo on Saturday nmorning with weather recorded Friday by Shannon, indicative of a #1 station, don't you think? Please offer your own analysis, I would enjoy seeing your take.

    ReplyDelete
  3. IDC9June 29, 2025 at 8:06 AM

    Saying "seconds away" only works if you mean less than a minute away. Not four whole minutes. It's good to see that KOMO has come to this realization.

    ReplyDelete

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