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Hockey UpFront in Seattle


Not sure how the Kraken games fared in ratings this season but KING 5 is pushing the product for next year at what's called an UPFront where the station or network sells for the future.   

https://www.linkedin.com/posts/king5mediagroup_king5-thehometeam-k5krakenupfront-ugcPost-7328881878684389376-siei?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAAFWTKaUBTwc4NGLVz4TARZHYT8qQaNhaM2E&utm_campaign=share_via

Comments

  1. They must have done well enough for KING to believe that they were worth touting to prospective advertisers. What "well enough" means in this case is anyone's guess, so long as the ratings for the games remain out of the public eye.

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  2. It was likely a contractual part of the partnership to push it hard after its rookie year, or KING and the team felt the need to push it harder after a so-so debut on broadcast. We will never know. Indeed, ratings are not made public like they used to be.

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    Replies
    1. Good point. KING must fulfill its contractual obligations to the Kraken regardless of whether the ratings justify it.

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