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ARC Seattle goes half-baked as usual.



So Thursday, ARC anchor Steve McCarron was crowing online about the show being on location Friday morning.   So, I bit and watched as he teased during the first hour they would be visiting a charming Washington seaside town.   

Well, it turned out to be EDMONDS, WA, and where were they live from????...THE EDMONDS BAKERY.  What does this have to do with ARC SEATTLE?  A seaside town???   SMH.    Oh, I bet this was a pay for play.   Bakery pays for multiple live cut-ins for this bait and switch.  Well, I least I won't waste my time again.

ARC stands for AUTHENTIC (no, they use handout non-local live shots made available to stations as filler)  RELEVANT (no, not with multiplre live shots at a bakery and COMMUNITY (well, sometimes).

Comments


  1. You nailed it. Part of Seattle Refined and Seattle today on 5 or whatever the name is, not sure about Evening mag? New wave in a flagging medium. Also consideration in news cast as well. Only Komo 4 lists the commercial consideration companies as far as I've seen. Is Morgan Palmer on vacation, haven't hear Nick say in for him?

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