So Thursday, ARC anchor Steve McCarron was crowing online about the show being on location Friday morning. So, I bit and watched as he teased during the first hour they would be visiting a charming Washington seaside town.
Well, it turned out to be EDMONDS, WA, and where were they live from????...THE EDMONDS BAKERY. What does this have to do with ARC SEATTLE? A seaside town??? SMH. Oh, I bet this was a pay for play. Bakery pays for multiple live cut-ins for this bait and switch. Well, I least I won't waste my time again.
ARC stands for AUTHENTIC (no, they use handout non-local live shots made available to stations as filler) RELEVANT (no, not with multiplre live shots at a bakery and COMMUNITY (well, sometimes).
ReplyDeleteYou nailed it. Part of Seattle Refined and Seattle today on 5 or whatever the name is, not sure about Evening mag? New wave in a flagging medium. Also consideration in news cast as well. Only Komo 4 lists the commercial consideration companies as far as I've seen. Is Morgan Palmer on vacation, haven't hear Nick say in for him?