Look, congrats to Fox 13 on the new building and new studio set, but let's be real. Sets like this are a dime a dozen, and with the virtual sets at CBS O&O's, it's old school. Lots of brick and mortar and BLUE and GOLD colors remind me of KIRO graphics (Fox and Cox?).
It's certainly an upgrade compared to what they had at the dungeon studio on Westlake, but it has no ratings value. Not making anyone watch. Knock yourselves out! Same old same old news content with pretty bows on it. I see nothing startling or innovative.
I've been through a half dozen ser changes in my career. They all failed. It's about content and talent.

It doesn't sound like the new building or set is breathing new life and energy into Fox 13, which, if true, is unfortunate. This is a rare opportunity for the station to try new things and they aren't seizing it, at least not yet.
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