MEDIA MAVEN - Publishing media news and opinion (with some sarcasm and humor) in the Pacific Northwest, covering Seattle TV talent and programming & even a litte beyond. Maybe even some sports. Retired longtime broadcast journalist and manager in multiple top markets, ex-writing prof at UW and PLU in WA St., wrote Season of the 76ers (2002) and a new horror novel, Blood Stained Papers. Kent State and American U Masters alum, Pittsburgh native. Copyright 2025-26 All Rights Reserved
Reporter Mo Haider, who left KOMO in 2024 to go to KTRK, the ABC O&O in Houston, is returning afte two years there to join the KGW Portland Sunrise Team, per his soical media post. Why anyone would rejoin Tegna right now is puzzling to me, but there it is. Mo spent three years at KOMO.
Welcome back to the Pacific Northwest, Mo!
ReplyDeleteAfter gushing about Houston, seems like Mo got a "no" from other stations in the area which is why he has returned to the PNW. I am not surprised as every single reporter gushes and after two or three years, honeymoon's over and on to the next market.
ReplyDeleteThe frequency at which reporters do this makes me wonder how genuine all the gushing really is. Do they really love the markets that they move to, or are they just there to gain expierence before moving up to the next market and all the gushing is for show?
DeleteIt's 'All about ME TV.'. I don't buy any of it.
DeleteYou never saw any gushing from Dennis Bounds or Dan Lewis when they first came to Seattle.
DeleteThere was no social media so no gushing platforms!
DeleteIf you count the memos and press releases that came from the station's public relations department. Don't forget the Fates and Fortunes section in Broadcasting magazine. Time flies by and word travels much faster.
ReplyDeleteUntil recently, stations had marketing teams that promoted the anchors and shows. Remember news billboards, bus ads and commercials showing off the local anchors? Now anchors are left to promote *themselves* on social media, either with knowledge and the ability to investigate and break stories, or at times with cringe worthy posts that are often one step off of Only Fans.
ReplyDeleteStations should bring back their marketing teams. Promoting the anchors, shows, meterologists, and reporters via billboards, bus ads, radio ads, television ads might not be as important in our digital first world, but they certainly can't hurt to help reinforce any digital advertising efforts to help attract viewers.
DeleteI fear it's too late for that.
DeleteI know it likely is. But one can dream.
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