While KUOW continued its strong first place run despite a half share point drop (10.6-10.1), and KIRO Seattle Sports AM added a .4 to remain second (6.4-6.8), two FM music stations were red hot, KJEB classic hits to third place with a full point jump 5.3-6.3 and KZOK classic rock with a 1.3 share jump to fourth (4.3-5-6).
KIRO 97.3 was flat, and KNWN was down a half share a point. The numbers are here:

KNWN's decline this month is concerning. I don't know what is making people switch off the station, but it seems that something isn't clicking with the audience.
ReplyDeleteI think knwn. Has yet to establish an identity. Are they trying to be the old Komo ? They don’t have a field reporter or any real features
ReplyDeleteBringing on some field reporters and adding some unique features that KIRO doesn't offer would be great steps for KNWN to take to bring in more listeners.
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