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A Major change for Majors!




Tyrah Majors, KOMO morning traffic anchor and ARC Seattle co-host is entering the transfer portal, joining the KIRO morning news team on July 5 per her post on Instagram. Her last day at KOMO is June 26.   It's the first big anchor move by 7's new news boss.  Plus previously adding Nia Bliss (Wong-ex Fox 13) and Heather Bosch freelance (ex-Kiro radio). 

Interesting to see exactly what her role there will be.  KIRO has a morning traffic anchor and an established news team in Dee Dee and Linzi plus Nick Allard on weather.    Waiting to hear more.   

Majors also said she will continue teaching at Seattle U.    

I have not been impressed by her work on ARC. Steve McCarron has carried her along. She's a strong brand builder, however.   You can search my previous posts about her on the site.   Could this also signal the end of ARC?

I posted last week that a major move was going to happen in the market.  KING was my first bet to be involved but turned out to be KOMO/KIRO.   It appears Majors made the move because her contract ended.  Plus, non-compete clauses are not a factor.   Her decision to move or MGMT? 

Comments

  1. Whoa. Wonder what this means for ARC Seattle.

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  2. Holly may be forced into double duty. Maybe Waldenberger will have to do traffic for awhile like Allard did on KIRO?

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    Replies
    1. Honestly, they should probably just cancel that show and turn it into a two-hour news block and compete with KING/Fox 13. Who knows though

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    2. It's an inventory placeholder, but nothing more for sure. This move gives Majors much more exposure on a main channel, not that mess. Actually Steve could do one live hour alone and let it repeat.

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    3. Since the morning edition of ARC only has one live hour these days, Steve could easily do it solo. That being said, from what I've seen of Sinclair's various ARC shows around the country, the ones that air in the morning seem to always have two hosts (only one host for ones that air at Noon or later). So it does seem that a new co-host will be hired.

      As for traffic, Theron could do it three days a week until Tyrah's replacement is found. He has filled in on that beat before. George, Holly, Steve, or even Patrick could handle the other two days.

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    4. Good thought about Zahn. The ultimate multitasker. Hussion
      no. Steve maybe, making it live desk, sorta.

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  3. Should BTW mention as well unrelated but something else in relation to KIRO - Linda Cohn, who worked there in the 1990's as a sports reporter before moving on to have a legendary career at ESPN, today announced her retirement from that network effective June 30. If I am KIRO's new ND, I'd be reaching out to her to see if she'd be willing to come in and help get that sports department back off the ground in a sort of "emeritus" role. Thoughts Wayne?

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  4. Yes, just saw that posted. It would be a great move but she would need a dedicated producer for sure. The new boss is in a honeymoon period and may not know Linda is an alum. Maybe work Sunday-Thursday?
    Hmmmm

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    Replies
    1. Cohn would bring serious knowledge and credibility to a relaunched KIRO sports department. But does she want to leave Los Angeles, where she is currently based? If I were KIRO management, I would certainly reach out and see for due dilliegence. But I wouldn't be placing all of my hopes on Cohn either.

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  5. The morning ARC is only an hour and has been for some time. It’s on 7-8 am live. Repeats later. 10-11 pm is also live.

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  6. This was not the move that I was expecting! Color me shocked!

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  7. Unfortunately, traffic is really unnecessary in 2026 on tv news. Apps have made it easy to check your phone and see where the back ups are located. Having a whole anchor position dedicated to telling you what route to take before you leave in the morning is very 1990s.

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    1. It will last a while longer for those who don't want to make the effort to use their phones

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    2. You make a valid point. Google Maps, WSDOT, and other apps make it easy to check the traffic anytime, anywhere. Television traffic reports aren't as necessary as they used to be, though I do believe that they can help draw attention to major accidents, lane closures, and other high impact events and offer information that not all traffic apps can offer, such as how long it might take for the incident to clear, whether or not lanes are blocked, details on the severity of a given accident, and so forth.

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