MEDIA MAVEN - Publishing media news and opinion (with some sarcasm and humor) in the Pacific Northwest, covering Seattle TV talent and programming & even a litte beyond. Maybe even some sports. Retired longtime broadcast journalist and manager in multiple top markets, ex-writing prof at UW and PLU in WA St., wrote Season of the 76ers (2002) and a new horror novel, Blood Stained Papers. Kent State and American U Masters alum, Pittsburgh native. Copyright 2025-26 All Rights Reserved
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Sinclair is terminating its National Weather Desk at the end of May, according to a social media post from an old colleague of mine, Jay Mishkin, who has run the operation for four years. I wonder if KOMO weather anchors will be filling that void. Look out Shannon, George, Stella and Theron
All weather presenters at all Sinclair stations that aired The National Weather Desk should be on alert to fill the void the cancelation of this show will leave. It will be interesting to see how the stations respond.
ReplyDeleteWasn’t it just an online show/streaming content and social media feed? I’m not certain there will be any requirement to keep it going or fill time, unlike when a traditional broadcast space opens up. I could be wrong!
DeleteHonestly, I don't know but when something closes down it usually means fewer people.
DeleteThe National Weather Desk was primarily a streaming product, but it does air on some Sinclair stations, including KUNS. The National News Desk, the program in which The National Weather Desk spun out of, is similar, though it airs on a larger number of Sinclair stations.
DeleteWith all the oppurtunities in the field that are now closing, what are the broadcast schools like Murrow going to do?
ReplyDeleteAnd the Mississippi State online met degree. That has been the ticket for young, aspiring weather people
DeleteSome broadcasting schools may, unfortunately, have to close. If there are fewer opportunities available in the industry, then there won't be a need to train as many students to join it.
DeleteHaving said that, I do believe that some broadcasting schools will hang on as the industry isn't dead yet! Yhe breakdown of relations between stations and the major networks could even create more opportunities as more stations go independent and add newscasts. We saw this last year with WPLG in Miami dumping its longtime ABC affiliation. Sixty new employees were added as they ramped up local news to fill the void. A similar situation took place at WANF in Atlanta, which dumped its longtime CBS affiliation, and added more local news to fill the void. Plus, CBS is now developing a fully fledged O&O in Atlanta, WUPA CBS Atlanta, complete with a growing slate of local newscasts. I suspect we will see more stations follow WPLG and WANF's lead in the coming years.
It is a true shame for the anticipated loss of jobs but I found the forecast often incomplete and inaccurate. Years ago I downloaded the WhatWeather weather station and put it to use on my tablet. Gives a compete forecast and is unobtrusive. It is available in the app store or can be installed to your tablet. IT IS FREE.
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