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Seattle Alternative Radio Spikes



The latest Seattle radio ratings are in for the March period and alternative KEXP-FM was the big story, jumping 1.6 share points into second place, trailing only the usual leadrer, KUOW, although that station did see a numbers drop whilc maintaining the top slot.

97.3 KIRO-FM did not make the top 10 and had its lowest share of the year so far.  The full tote board here:

https://ratings.radio-online.com/content/arb039

Comments

  1. AnonymousApril 21, 2026 at 4:04 PM

    I can understand why KIRO FM is down. I’ve given up on Gee, Jake, Never cared for Curly and the clown that is at night. Not sure who the audience is for them anymore, but it’s not me. I still click in from time to time but don’t listen long. One bright note though, Charlie Harger is doing some great opinion pieces. And for what ever reason I’ve been reading My Northwest since it started.
    Rich

    ReplyDelete
    Replies
    1. IDC9April 22, 2026 at 9:04 PM

      Harger and the morning news team are quite good. But once 9am rolls around, things definitley take a turn for the worse.

      The My Northwest website is decent enough. Sometimes, they are quicker to cover breaking news than the TV stations or the Seattle Times, so I give them that.

      Delete
    2. IDC9April 22, 2026 at 9:10 PM

      The news stations all took a hit in March, except for KNKX-FM in Tacoma, which saw a nice jump to 3.2. Though that station does air a broader mix of news and other programming, so the ratings boost might not have helped the news department much. Even so, it is nice to see KNKX-FM doing well.

      Delete
  2. AnonymousApril 23, 2026 at 10:23 AM

    The Nielsen radio sample size is so small that a few new panelists can totally shake up the results and that's what happened here.

    ReplyDelete
    Replies
    1. Wayne LApril 23, 2026 at 12:21 PM

      Understood, but KUOW stays #1 whatever, right?

      Delete

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