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Odd Seahawks Super Bowl TV promo banner??


I hope one of you could weigh in on this banner on KIRO 7's Seahawks Super Bowl coverage Monday.

It reads PLAY FOR THE BAY.  Is the word Bay subbing for Puget Sound here?  Is it synonymous?  Do we call it the South Bay or South Sound in normal parlance?  Is the Sound a bay or estuary or both?

Anyway, IMHO, I think it is a weak, mealy-mouthed slogan for the team's run at the world championship, not to mention current fan enthusiasm and pride.     

Thoughts?  Other ideas?

How about 'Going Super for the Sound'?  

'Seahawks go Super'






Comments

  1. AnonymousJanuary 26, 2026 at 8:46 PM

    Someone told me it's because the Super Bowl will be in the Bay Area this year.

    ReplyDelete
  2. Wayne LJanuary 26, 2026 at 10:00 PM

    FOR? the Bay? 'For' in this context means 'on behalf of.' They are playing FOR a Lombardi!! Plus Santa Clara is the 8th most populous city in the Bay Area, so that does NOT compute at all for this idiotic slogan. Big Stretttttchhh.

    ReplyDelete
  3. IDC9January 26, 2026 at 10:17 PM

    It is indeed a reference to San Francisco Bay, which only "works" (it really doesn't) because the game will be played in the San Francisco Bay area, of which Santa Clara is a part. That being said, it is not San Francisco Bay for which the Seahawks are playing for. It is the Lombardi trophy for which they are playing for. KIRO needs to change its slogan to more accurately reflect the prize that is really up for grabs here. "Play for the win" would work better, but it is quite basic.

    ReplyDelete
  4. AnonymousJanuary 27, 2026 at 7:54 AM

    How about “Please look, it’s a ratings book!”

    ReplyDelete
    Replies
    1. IDC9January 27, 2026 at 4:44 PM

      Good one! KIRO likely needs all the help it can get in this department!

      Delete
  5. Wayne LJanuary 27, 2026 at 8:28 AM

    Indeed, the Feb sweeps start Thursday so Seattle viewership should get a ratings spike just about everywhere. Good line!

    ReplyDelete
  6. AnonymousJanuary 27, 2026 at 10:54 AM

    It is in the area of arch rivals the 49'ers. It is IN YOUR FACE! to that team. It makes sense if you follow the Seahawks and understand the history. Otherwise, you ain't from around these parts.

    ReplyDelete

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