Will be interesting to see the impact on KING5 news viewership with so many NBA games starting at 5pm in the West with the gargantuan NBA /NBC deal. KING is moving its newscasts to K5+, but viewers have to go to it directly, not just turn their sets on to the linear news. Joyce Taylor does a halftime cut-in on the main channel, like KOMO has done with Michelle Esteban on ABC college football weekends. But this is not just weekends, it is weeknight pre-emptions. East coast NBC affiliates are not affected but here in our time zone, it's 5-730 murder, in my opinion. It could drive viewers to the competition. A ratings killer.
Viewers dribbling away? I doubt NBC knows or cares.
ReplyDeleteIf NBC cared, they wouldn't be making their west coast affiliates air games at 5pm on weeknights. They would have them air games at 8pm when the local news and popular prime-access programs are done for the evening. This would mean airing different games on the west coast versus the east coast, but such arrangements could be made.
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