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Back on top in Seattle Radio ratings.


KUOW forged back into first in the later PPMs from Oct-Nov results.   KIRO radio went over the side after sailing with the Mariners in the playoffs, dropping 4.2 share points into 4th place after tying for first the last rating period with a 9.1   The team was eliminated on Oct. 20 and this book STARTED Oct. 16.    There were games on the 16th, 17th, 19th and 20th, so after that, listening declined.  

KIRO-FM dropped almost a share point while news competitor KNWN jumped into the top 10 with share growth amid the talent changes.

Here are the numbers from Radio Online.

https://ratings.radio-online.com/content/arb039

Comments

  1. JefferiesDecember 4, 2025 at 5:59 PM

    KZOK is feeling pretty good about letting thier local morning talent go, I'll bet!

    ReplyDelete
  2. AnonymousDecember 4, 2025 at 9:28 PM

    Your KIRO AM math ain't mathin' but to say that the Mariners loss days after the close of the book had any effect on the numbers is a reach.

    ReplyDelete
    Replies
    1. Wayne LDecember 4, 2025 at 10:07 PM

      No it's not a reach. When the playoff run ended on Oct. 20 there was almost a month to go in the rating period. So, the point was, after the baseball season ended, the numbers obviously came downwith no baseball. There were 26 days left to measure after the season was over.

      Delete
  3. AnonymousDecember 5, 2025 at 12:47 AM

    Correct the dates on this post then.

    ReplyDelete
  4. Wayne LDecember 5, 2025 at 8:41 PM

    Ok I think everything is square now on the original post. Thanks

    ReplyDelete
  5. IDC9December 6, 2025 at 10:36 AM

    KNWN and KNKX saw some growth in this ratings period. Good news for both stations.

    ReplyDelete

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