I was intigued by how many local promos KING5 aired during the pre-game show from NBC and then from 5-5:20 before kickoff of the season opening game. Several sports promos on Silvi and Egan (both 60 seconds), which, of course, makes sense, and several for the morning team including traffic anchor Shante Sumpter and also evening anchor Jessica Jenner-Castro. Question: They couldn't sell any spots on such a big stage??? Was this a station decision as a promtional opportunity. To be fair, just before kickoff, the commericals came fast and furious. I guess ad buyes want their spots in non dvr-able live action, not tired pre-game hype and banter, which is easy to skip.
You'd think that KING would have had no trouble selling spots to fill ad time in a high viewership timeslot like that, especially with how incessently and repeatedly some brands are advertising these days. Perhaps it was a station decision to heavilly promote the news product to the large audience that would have been tuning in.
ReplyDeleteThe Southwest plumbing ads that are sometimes played twice in a single KING 5 commercial break are the worst I’ve heard in years. Sounds like a crying baby or insect is in my house.
DeleteI agree. Those ads are just awful!
DeleteIt was a great sampling opportunity for the station to promote content and talent. But no spots were blended in early on, which seemed odd.
ReplyDeleteIt is odd, but at least it would have provided a break from the umpteenth pharmaceutical, VPN, or fast food ad.
DeleteI guess the question now is whether the station promos that KING aired will lead to more viewers watching their newscasts.