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Hold on to your radio PPMS, July numbers jumpin'



KOUW does it again, very possibly because listeners rallied to listen with the federal funding in peril.  It jumped from 7.9 to 8.4 share - best number since April.    But the bigger jump came from strong Mariners baseball with KIRO AM sliding into third place from fifth last month, up 4.7 to 5.4!   KIRO FM down only a smidge, but KZOK slipped from third in June to seventh and lost 1.2 share points.

KJEB stayed second.  KNWN up .5

Comments

  1. AnonymousAugust 13, 2025 at 12:23 PM

    Not too surprised by 710. They have a really good and stable daily lineup
    Rich

    ReplyDelete
  2. IDC9August 13, 2025 at 5:49 PM

    Good to hear KNWN's new roster of talent is begining to gain some traction.

    ReplyDelete
  3. AnonymousAugust 14, 2025 at 9:41 AM

    KIRO AM is bolstered by only one thing - a good baseball team. From what I understand from a former co-worker who was on the news radio side one weekday baseball game can win an entire week. Wayne may know more. Those ratings numbers are not normal for sports radio in this town.

    ReplyDelete
  4. Wayne LAugust 14, 2025 at 11:19 AM

    I know that the morning demos are pretty strong and with the Seahawks getting a lot of talk as well in July, in addition to the Mariners run, it may be an easy answer. WIll be interesting to see how August and Sept work in when baseball is in a stretch run and the Hawks are in regular season.

    ReplyDelete

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