Yes, although KUOW has won the top PPMs spot again, KJEB has jumped into second. "Come and listen to a story 'bout a station named Jeb." That move pushed KZOK to third. KIRO AM sports radio had a good run in June, popping into the top 5 with a .5 boost, maybe from Cal Raleigh??
Is KIRO FM starting to become irrelevant?
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KIRO FM ratings ae flat but consistent and given the loss of Dori, Ross and Colleen, that probably makes them feel stable, at least. Growth is another story. Like I mentioned, the AM side maybe getting a Mariners boost, but also fans may be listening more to games than watching on Root, with the 20 bucks a month and a random mix of announcers.
ReplyDeleteThey are stable. But they have been stable for years. Not much change after Dave and Colleen left. To me it says no new listeners. Of their current crop of hosts only two have the chops to be a go to listen. Unfortunately they are paired with dead weight
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Mariners day games are massive boosts for the AM. One or two of those a week can win the week and month. The actual talk shows are down over the last 36 months but station is propped up with the baseball play by play. Wondering more about the old KOMO AM and how or if it will survive.
ReplyDeleteI agree that the jury is out on the old KOMO radio (KNWN). They have added some TV types but I don't think that is going to pin their meter. Nobody really knew much of Aaron Wright and Chris Nguyen because they were TV short-timers with no crossover drawing power to radio. Denise is a pro, so Calvert must use the summer to try to build morning drive traction when Labor Day hits and people are driving more for school drop offs and return to office.
ReplyDeleteOn the KIRO side, both Harger and Ursula were major news players in the market, and since have become show hosts. That's risky because doing successful radio talk is very difficult. Got to have a knack and skill aiming for opinion, not just news facts.
Harger seems to be doing well with Manda Factor. I'm not a regular KIRO listener, but from clips I've seen online, I'd say he is certainly trying to do better at the opinion side. Manda is doing quite well at it. Same for Ursula.
DeleteNot sure what would drive KIRO FM to closer to the top three again. KUOW seems to own the news wars month after month. Maybe a more controversial host with hotter takes? Meanwhile, KNKX is moving up nicely, up more than half a share point. SO we have two public stations beating KNWN. and just behind KIRO. Of course, no demos are published, so that's a major unanswered quesiton.
DeleteWill KUOW and KNWN be able to maintain their ratings if they have to cut their news budgets as a result of the loss of federal funding that is likely coming their way? I would hate to see that happen.
DeleteA lot is at stake for sure. In DC, WAMU-FM out of American U., has been number one for ages, consistently beating the long powerful WTOP Newsradio. The funding cuts will take a toll if they happen and I wonder how that will impact pledge drives. More of the and more often and more aggressive, even??
DeleteI would say so, at least for KUOW. The Seattle Times' "Voices for the Free Press" newsletter had this quote about them yesterday.
Delete“We’re ready to go with an emergency on-air pledge drive to try to raise about $1.4 million,” said Kerry Swanson, interim general manager at Seattle-based NPR affiliate KUOW.
Ursula is a complete pro I find her very listenable. If you can catch the show when Angela Poe Russell is in for Gee it makes for interesting listening
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How often does Angela tend to fill in?
DeleteIs there any breakdown for HD FM channels ? The only reason I even know they exist is because that’s how I follow the Mariners-on one of the KIRO-FM HD channels. The other 2 aren’t worth the airwaves (KIRO-AM & KVI-AM simulcasts).
ReplyDeleteIf you go to the bottom of the chart I posted, there are a few listed, but the ones you like probably didn't get enough traction to be acknowledged. Not sure.
DeleteTotally agree.....but radio talk is predicated on controversy, which a former news person might struggle with.
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