KUOW jumps back into first place with solid lead over KZOK's music (post-Danny Bonaduce). Of course, lots of news during the period with the Trump admin moving back in and a new Gov. in WA. KWRM took a cold shower dropping 6.5 points after holiday music had put them first. KIRO-FM was fourth, just a half point bettert than KNWN. KIRO AM Sports radio fell to 24th to a 1.8, a hair ahead of KJR to round up the first 25.
Check out the numbers for January and recent trends here:
https://ratings.radio-online.com/content/arb039
And here is a more detailed look from Research Director:
SEATTLE-TACOMA: Back On Top
Santa’s arrival in the market ended a six-book 6+ winning streak for UNIVERSITY OF WASHINGTON N/T KUOW. The station returned to its more familiar position and opened up a wide lead over the rest of the field (6.7-7.6). Despite landing its lowest number in over a year, iHEARTMEDIA Classic Rock KZOK was up to #2 (5.8-5.6). In the aftermath of the big guy’s departure HUBBARD AC KRWM (WARM 106.9) went from first to third (11.3-4.8). The station was #6 last year with a 4.5 share. BONNEVILLE N/T KIRO-F remained at #4 (4.4-4.5), while CLASSIC RADIO Classical KING (CLASSICAL KING FM 95.1) moved up to #5 with its best showing in over a year (3.9-4.4). AUDACY Country KKWF (100.7 THE WOLF) slipped to #6 (4.4-4.3) and was tied with AUDACY Active Rock KISW (THE ROC), which had its first up book since JULY (3.9-4.3). KKWF did add a 0.7 share from its stream. KRWM lost 25.8% of its cume but still led the category (856,100-635,100). The market was up 2.5%. The 6+ market PUMM grew by 20.5%.
The 25-54 chart was completely shaken up this survey. AUDACY Alternative KNDD (107.7 THE END) rose from a tie at #3 to #1 with its best book in over a year. HUBBARD Pop CHR KQMV (MOViN’ 92.5) was also last seen at #3. It stepped up to #2 as it ended a three-book slide. Speaking of the number three, three stations were now tied at that position. KRWM dropped in from its former lofty perch at #1, while AUDACY Hot AC KSWD (EMMA 94.1) was up from #5 with a slight increase. FRIENDS OF KEXP Alternative KEXP completed the triad by arriving from #11 with its best outing for over a year. iHEARTMEDIA Pop CHR KBKS (HITS 106.1) slid from #2 to #6 with its smallest share since APRIL. It was tied with a flat KISW. The 25-54 market PUMM was up 30.4%.
Though KRWM was not able to maintain its presence in the double-digit world, the station had enough left in the tank to capture the 18-34 demo for the fourth straight survey. It had a half-share lead over the three stations stuck at #2. KNDD remained in place with a small increase. KQMV was up from #4 as it bounced back from a down book, while KKWF arrived from #5 with a huge share gain. AUDACY Rhythmic AC KHTP (HOT 103.7) slipped to #5 and was tied with KBKS. iHEARTMEDIA Adult Hits KJAQ (96.5 JACK FM) dropped from a tie at #5 into an arrangement at #8 with KISW. The 18-34 market PUMM was up 17.7%.
KRWM shed more than half its previous 18-49 share but still finished in double figures as it landed in first place for the fourth book in a row. Last survey KKWF lost almost two-thirds of its share. It regained a good portion of that number to move from #4 to #2. KNDD repeated at #3 with a solid share gain. It was paired with KBKS, which dipped from #2 with a small increase. KSWD and KQMV were last seen at #4. Both stations had strong share gains but dropped to #4 and #5, respectively. KJAQ coughed up most of last survey’s share gain as it fell from #4 to #8. It was tied with KHTP, iHEARTMEDIA Classic Hits KJEB (95.7 THE JET) and HUBBARD Country KPNW (98.9 THE BULL). The market’s 18-49 PUMM rose by 28.7%.
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