Here's a previous linkedin.com post from Antonio Sanchez, a Univision journalist in Portland:
Today is a sad day for broadcast journalism. After 18 years, Univision Portland—the only Spanish-language TV station in Oregon and Southwest Washington—is off the air, following Sinclair’s decision not to renew its affiliation contract with Univision. This decision affects more than 500,000 Latinos across both states, leaving many without a trusted source of news and information.
The larger question is: when a multimillion-dollar corporation divests in a growing and vibrant population, should advertisers that claim to empower Latinos consider redirecting their assets elsewhere?
Food for thought.
The larger question is: when a multimillion-dollar corporation divests in a growing and vibrant population, should advertisers that claim to empower Latinos consider redirecting their assets elsewhere?
Food for thought.
My comments: Sinclair, aka the Evil Empire, dumped KUNS Univision in Seattle last year and turned it into a CW station. Sinclair does not own a CW in Portland, I believe CW is aligned with KOIN6 there, Nexstar-owned. No word on what's next.
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