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Holiday Music Sounds like better ratings for Seattle Radios



The results are in for December as KUOW-FM (third) gets unseated in the #1 spot.  Not a big surprise when stations make the music switch as early as Thanksgiving.   One of those stations takes the top spot, and, interesingly the sports talk race got really close with KIRO AM beating KJR by just a tenth of a point falling behind even KTTH, Bonneville's conservative talker, into 22nd and 24th places.  KIRO 97.3 dropped a bit despite the long Dave Ross retirement month.  

You can see the entire race at https://ratings.radio-online.com/content/arb039

Comments

  1. AnonymousDecember 26, 2024 at 8:38 PM

    KPNW's Bull running third in a 3-way race. Switching back to what had been a failing Country format from a miserably failing AAA has not turned out well. Time to look at other possibilities. Maybe they can find a niche format and send out a PR memo about how excited they are over the need for a Congas and Cowbells music format.
    What can we say about KNWN, running behind KIRO, KUOW, KNKX. What do I know-- I have a silly idea that LOTUS should flip the KVI to AM 1000 and 97.7 FM, with a Talk-News format to compete with KIRO--shoving the KNWN calls to 570 and a FOX News feed 24/7.

    ReplyDelete
  2. Wayne LDecember 26, 2024 at 9:02 PM

    Cool thoughts. You know far more about radio here than I will ever, so good work doing some analysis and the Lotus idea has merit. The big issue is going direct to consumer at some point and will anybody subscribe to listen to John Curley....lol.

    ReplyDelete
    Replies
    1. AnonymousDecember 27, 2024 at 12:07 PM

      That is why LOCAL radio has got to really focus on LOCAL.

      Delete

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