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Does ALLCITY+TEGNA=KING Seattle Sports Boost?


Tegna, the owners of KING and KONG in Seattle, has recently made a huge financial investment/partnership in an expanding digital sports coverage platform called ALLCITY.   Tegna's flagship station in Dallas, WFAA, is joining the operation which is already runs in Chicago, Philly, Denver and Phoenix.   The question is, will Seattle be the next Tegna market??    KING already has the biggest sports staff in the market, so this could become a strong company asset.

Per a Tuesday press release announcing the investment, the deal also includes a commercial agreement that includes "cross-promotional opportunities, content licensing, revenue extension opportunities and distribution via TEGNA station's linear channels and streaming apps.  More below, including a report from Philadelphia.  Food for thought and speculation.

Here's a report from a site called  'Marketing Brew' on how the ALLCITY service is operating in Philly:

A new, Philly-centric sports outlet is leaning on podcasting to balm the city’s ravenous fans on Broad Street. Phly is the Philadelphia outlet for the AllCity Network, a streaming-first media company that started in Denver and has since expanded to Chicago and Phoenix.

In Philadelphia, AllCity has deployed a strategy The Athletic employed not too long ago: Pulling big names from local papers, radio stations, (and in Phly’s case, The Athletic itself), with the hope that those audiences will follow them to Phly.

AllCity is venture-backed—like The Athletic, which was never profitable, before it was bought by The New York Times—with growth and scale as the primary goal, according to AllCity co-founder and CEO Brandon Spano.

AllCity is largely focused on podcasts and video—and a ton of it. 



Plus...here's more on the investment from PR Newswire:

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