Skip to main content

Does ALLCITY+TEGNA=KING Seattle Sports Boost?


Tegna, the owners of KING and KONG in Seattle, has recently made a huge financial investment/partnership in an expanding digital sports coverage platform called ALLCITY.   Tegna's flagship station in Dallas, WFAA, is joining the operation which is already runs in Chicago, Philly, Denver and Phoenix.   The question is, will Seattle be the next Tegna market??    KING already has the biggest sports staff in the market, so this could become a strong company asset.

Per a Tuesday press release announcing the investment, the deal also includes a commercial agreement that includes "cross-promotional opportunities, content licensing, revenue extension opportunities and distribution via TEGNA station's linear channels and streaming apps.  More below, including a report from Philadelphia.  Food for thought and speculation.

Here's a report from a site called  'Marketing Brew' on how the ALLCITY service is operating in Philly:

A new, Philly-centric sports outlet is leaning on podcasting to balm the city’s ravenous fans on Broad Street. Phly is the Philadelphia outlet for the AllCity Network, a streaming-first media company that started in Denver and has since expanded to Chicago and Phoenix.

In Philadelphia, AllCity has deployed a strategy The Athletic employed not too long ago: Pulling big names from local papers, radio stations, (and in Phly’s case, The Athletic itself), with the hope that those audiences will follow them to Phly.

AllCity is venture-backed—like The Athletic, which was never profitable, before it was bought by The New York Times—with growth and scale as the primary goal, according to AllCity co-founder and CEO Brandon Spano.

AllCity is largely focused on podcasts and video—and a ton of it. 



Plus...here's more on the investment from PR Newswire:

Comments

Post a Comment

Popular posts from this blog

Rebecca Stevenson has left KOMO

 "I am no longer at Komo 4." Thanks.  Longtime Weather Anchor Rebecca Stevenson confirms that she left the station just before Christmas.  Her last Facebook posts are 12/17.  She has the Seattle station Quintafecta, having worked at the old NWCN, KING, KIRO, KCPQ and KOMO.  Looks like her decision.  Wants a new chapter.   She was doing mainly weekend evenings for KOMO.  Perhaps Stella Sun will move there.   She has been sharing weekend mornings with Theron Zahn.    
21 comments
Read more

Where is Frankie?

Many have missed KIRO 7's weekend PM weather anchor, Frankie Katafias, so I reached out to some of my sources to find an answer.    She is apparently taking a few months of leave, but not known specifically what the reason may be.  Although there is uncertainty, it could be a personal or family matter.   I am told she is expected back at some point in the new year.  She is a great asset to what has become a troubled station.  Meanwhile former KOIN Portland chief met holds down the fort.
11 comments
Read more

Frankie Flees KIRO7

 UPDATE:  Frankie got married!!! Acting on tips from two of my loyal readers, I see that Weekend Weather Wizard Frankie Katafias is indeed missing from the KIRO 7 website.  Freelancer Scott Haveson filled in this past Sunday and we know that reporter Brandon Thompson has hit the weather wall in the past as a fill-in.   No word on if Frankie fled on her own or was told to.   She came to Seattle in 2022, so maybe it was a three-year deal that ended?
5 comments
Read more