MediaMaven

Here's a story about a consignment store that has been open on the troubled Aurora Ave corridor.  The IG video has reportedly gotten 2 million Instagram views, but the story is hopelessly weak, talks with no customers, no neighboring business owners, no neighborhood council oversight types and no word if it is at all profitable.   Though not mentioned, the store is in the 10001 block of Aurora, three blocks from a dilaptatated seedy strip joint and five from a troubled Arco gas station that has seen violence, a few doors down from a massage parlor on Northgate Way.     I find it journalistically insipid and worse, it was repeated on Sunday news with the contextual reporter open and close removed with a fake sig out.  In other words gutted.  2:20 originally, 1:28 edited down.  Not to mention it used IG video provided by the store.   Owner should have bought an ad, but didn't have to with this PR puffery.    I applaud the ef...

Chris Swanson, who was sports producer at Seattle's KIRO 7 until the sports department was axed, is now an associate news producer at Fox 13, I am told.   He did on-air freelance work during the Mariners playoff run last season for the station and was a sports host on the old NWCN.  So his presence offers versatility as World Cup approaches.  On a another late note, hearing that reporter/weather lady Nikki Torres is no longer at the station.

Fox 13 Seattle lost its morning news excutive producer back on March 20. and there is no replaement yet.  Another posted job is streaming host and producer, perhaps related to additions to the live desk team, which is characterized as 'a growing stream team' in the posting.   Digital Editorial Lead is also open.  Will keep and eye out for new folks.

Despite my disdain for the NW Emmys (and Emmy, in general), I wanted to post an excerpt from one of my readers here.  It think it speaks dimunition of quality to the acquisition of more gold just because of the glut of categories and nominations.  In other words 'Just win, baby.'  The comment is available in full in the comments section for this post.   But I think it is well worth additionally posting here.   I don't know the identity of the poster, so it could be a competitor, but here goes:    "The Northwest chapter of NATAS is edging into borderline corruption territory. By my count, there are 86 categories—an already bloated number—but what’s worse is how many of those categories are overloaded with nominees. Nineteen of the 86 categories have six or more nominees, and one category—Branded Content, Short Form—has a staggering ten. Then there’s the dominance of certain stations, which raises even more questions. KING is running rampant, w...

  Chris Egan leaves home in Puyallup to tell us how long it takes to get to a solo In-N-Out burger location in Ridgefield, WA.   Another public service from the Media Maven. https://www.facebook.com/share/r/1EACddzS7R/

  Interestingly, married competitors Niko Tamurian of KOMO and his wife Farah Jadran of KING were both nominated.    No KING lead news anchors got a nod FWIW.   KIRO had 2, KOMO 1.    Somewhat surprised that KOMO's major franchise 'Crime and Justice,' was not nominated in that category given the push it gets.    Maybe not entered?    No word about who will emcee the awards show, but Chris Cashman, who annually hosts, works for KING now rather than freelance, so not sure that will work.    Also not sure who is replacing Jesse Jones as emcee for the Gold/Silver Circle event.   Full list here, let the ticket selling begin for the dinners in late May..   Oh, the money spent.      https://natasnw.org/emmy-awards/nominees/

So, Sinclair has decimated its station in Yakima.  And Tulsa, too. The Seattle News Director writes me and wonders why I am angry at him intruding on Mary Nam's goodbye reel, when he has known her for all of 15 months.   I am not angry, I am dumbfounded and sad that anyone would want to be a manager for Sinclair.  Sure, you need a job.   I get that, but to pretend KOMO is doing well is wishful thinking, IMHO.  I have seen some ratings shared by an insider, but it only signifies a lead in a dying race, so knock yourselves out, while the mass exodus continues.   I wonder who's next?    I am told that inside KOMO is a family.  Really?  It's pollyanna denial.   I watch as one of their reporters makes crime the lead single day, homeless crime stories to boot.  So much for holding the powerful accountable.   Just a comedy.   Keep mailing it in, guys.    And now, Yakima.  Another ...