Hearing that KUOW-FM, which has led the Seattle radio ratings race for months, may have benefitted from a mistaken time shift in a recent measurement In short, KUOW apparently got credit for 11a.m. listening when it was actually 4 a.m., skewing the day part. This would affect last two days in August and three weeks in the September survey. It appears Nielsen says it can't backdate the data for accuracy but is working with KUOW engineers to fix the situation going forward. Not sure what it all means, but I know the ratings survey went from August 20 to September 16, which would have been most of the three weeks Sept weeks mentioned. Just passing along.
MediaMaven
MEDIA MAVEN - Publishing media news and opinion (with some sarcasm and humor) in the Pacific Northwest, covering Seattle TV talent and programming & even a litte beyond. Maybe even some sports. Retired longtime broadcast journalist and manager in multiple top markets, ex-writing prof at UW and PLU in WA St., wrote Season of the 76ers (2002) and a new horror novel, Blood Stained Papers. Kent State and American U Masters alum, Pittsburgh native. Copyright 2025-26 All Rights Reserved