MediaMaven

  I can imagine young people swarming to warmed over news at Fox 13 with the new set.  Well, we gotta show it off, said the boss.  Hana Kim picked a bad day to be off, I guess  Rose with the least hair! 

So this is what the much-heralded and over-promoted Live Desk looks like on the new million dollar set at Fox 13?  The prominent rear ends of three, count 'em three, large computers, the anchor's head blocking the logo and a background which says nothing about anything.  I know it's early, but the sampling opportunity is high for potential viewers and this look didn't cut it.   Did they block the location shot at all?  Here's another that speaks 'much ado about nothing.' Expectations unmet.  Viewers unimpressed.  And here's a UW football assistant coach presser full screen with reaction to the far more important city CCTV decision in a mini-box lower right.   Huh?   Finally, one shot did catch my eye in a good way:

KING 5 meteorologist Leah Pezzetti posts this on Instagram, a takeout on recycled toilet tissue, a critical issue in America.  https://www.instagram.com/reel/DfXmfAYIRus/?psln=YWQxYWg4dzJwNzM3

  Look, congrats to Fox 13 on the new building and new studio set, but let's be real.  Sets like this are a dime a dozen, and with the virtual sets at CBS O&O's, it's old school. Lots of brick and mortar and BLUE and GOLD colors remind me of KIRO graphics (Fox and Cox?).  It's certainly an upgrade compared to what they had at the dungeon studio on Westlake, but it has no ratings value.   Not making anyone watch.  Knock yourselves out!    Same old same old news content with pretty bows on it.  I see nothing startling or innovative. I've been through a half dozen ser changes in my career.  They all failed.  It's about content and talent.

Hearing that STRAIGHT ARROW NEWS - born to present impartial news - is shuttering, and I believe former two-time KIRO sports director Chris Francis worked there with his spouse.  Maybe a third shot for him at 7, if this is true?  Why not? 

I suppose the big tests of the new Denny Triangle digs and studio were technical and production-wise on Fox 13's first newscast Saturday night but on a wide shot you could see a wider-ranging studio circular wall alignment which looks good along with a clear-topped desk upgrade and large interview area lower left.   We shall see how they use the big wall.  No changes in the weather area so far, but forecast was clearly taped ahead by Claire. Here's another look: And they brought in the 'A' team of Wixey and Erin first thing Sunday morning to show it off.   Another angle. Looks like a Live Desk location on the far right