MediaMaven

Great shill 9:30 interview piece with the ABC mogul change today and David Muir lubricated his nest doing the job. Meaningless long form interview affecting no one while the country suffers, pushing out real news for people. Shameful. Look in the mirror, Muir. You are the conduit for this crap.  The show only has 22 minutes of news and this wasted most of it.  A new low and another reason no one trusts journalism as it does corporate PR.   Save this for GMA and have Strahan do it, a non-journalist, but I imagine the pressure on Muir was either great or he was thrilled to compromise himself.

  As predicted here, KIRO 7 is sending main male weeknight anchor Gary Horcher along with weekend evening anchor and sometimes sports reporter Eric Thomas to Santa Clara starting Monday to handle Super Bowl coverage.  I still think 'Play for the Bay' is an absurd, meaningless slogan.  But, despite that, Snoqualmie Casino is sponsoring!  The biggest surprise;  First, Fox 13 has sports boss Aaron Levine, Alyssa Charston-Smith and Ethan McReynolds at the game with reports beginning on the Sunday night sports show.  But, secondly, the station promises 7 straight hours of live coverage on Super Sunday, refusing to concede any sports territory to KING, despite having the game that and the Olympics as well.   Good fight going. Meanwhile, KING sending at least 5 on-air folks, according to one of our readers, including Silvi and Joyce Taylor.    No word from KOMO that I have seen, beyond Niko Tamurian heading to the game with reports starting Mon...

KING smothered the Seahawks departure for the Super Bowl today with reporters stationed along the route from the VMAC, the main road and then the airport with five buses driving by.   Jim Nelson did a smooth anchor job in studio.  I checked on the much ballyhooed Fox Live Desk to see its coverage but nothing there.  Fox lost a major sampling opportunity for its App.  Their FOX LOCAL moniker failed miserably.   Obviously with the game on NBC/KING and the station's partnership with the team, it's plan was a no-brainer.   Paul Silvi already reporting from San Jose State where the team will practice.

Just happened upon a paid Saturday show called Loveable Listings on the Fox duopoly (KJZO), hosted by Erin Mayovsky of Fox 13 mornings and Gaard Swanson, host of KOMO's Seattle Refined weekday afternoon.  They are a moonlighting husband and wife team, ICYMI, and they voice and appear in the pieces. It's sponsored by Compass Real Estate Brokers and shows luxury home listings from Seattle and way beyond.   Highly produced. But wait, there's More: Former KOMO weekend anchor Lee Stoll is on the show, too, billed as a 'Design Expert.'  I thought she left KOMO for Amazon, but she was apparently laid off so she got her real estate broker's license.  Life after TV.   Who knew?

Ed Muir has landed a great spot at the Allen Institute in SLU, joining KING's Rob Piercy, Amity Addrisi and Fox 13's Liz Dueweke there.   I met Ed when I was doing news writing training for Time Warner Cable in 2003 at their new station in Albany, NY.   He was my first hire at Northwest Cable News in 2004, because I knew of his attitude and versatility.   SO happy for him!  Great gig at Allen! https://www.facebook.com/share/1BV11BxiPC/

Niko Tamurian off to Santa Clara to begin reports on Monday, according to a report Friday on KOMO. Have fun and worked hard.   Isn't Chris Daniels going?  Haven't heard yet  .