Here's a story about a consignment store that has been open on the troubled Aurora Ave corridor. The IG video has reportedly gotten 2 million Instagram views, but the story is hopelessly weak, talks with no customers, no neighboring business owners, no neighborhood council oversight types and no word if it is at all profitable. Though not mentioned, the store is in the 10001 block of Aurora, three blocks from a dilaptatated seedy strip joint and five from a troubled Arco gas station that has seen violence, a few doors down from a massage parlor on Northgate Way. I find it journalistically insipid and worse, it was repeated on Sunday news with the contextual reporter open and close removed with a fake sig out. In other words gutted. 2:20 originally, 1:28 edited down. Not to mention it used IG video provided by the store. Owner should have bought an ad, but didn't have to with this PR puffery. I applaud the ef...